JungKyu Lim is pursuing his Ph.D. in Communication, with a focus on strategic communication and public relations. He earned his B.A. degree in Advertising and Public Relations, with minors in Business Administration and Theatre Design, from Chung-Ang University, South Korea. Prior to joining the department, he had work experience at the advertising agency HS Ad as well as the global public relations firm Burson-Marsteller. His research interests include issues/ risk/ crisis management and traditional and new media.