Kang Namkoong

Associate Professor
Ph.D., University of Wisconsin
2108 Skinner Building
Professional Interests: 

Dr. Namkoong’s research focuses on the interrelationships between emerging media and health communication, with areas of focus including web- and mobile-based eHealth system effects, cancer communications, health promotion, occupational health and safety, and nutrition education. His research program consists of two interrelated lines of inquiry that concern treatment-oriented health interventions and prevention-oriented health campaigns. The former concern the effect of interactive communication technologies on patients’ physical and psychological health benefits. The latter concern the potential of ICTs in addressing health outcome disparities among underserved populations.

Dr. Namkoong has over 20 peer-reviewed articles published in such prestigious journals as Journal of National Cancer Institute Monographs, Cancer, Health Psychology, Journal of Health Communication, and Health Communication.  For his emerging media and health communication research, Dr. Namkoong has secured several extramural grants from government funding agencies, including the Center for Disease Control (CDC) and the U.S. Department of Agriculture (USDA).

Current research projects: Dr. Namkoong’s recent work investigates the potential of mobile communication technologies in public health campaigns. He has been involved in a couple of interdisciplinary research/extension projects that address health disparities in underserved populations. With a grant from CDC, for example, he has developed a smartphone-based health communication application to promote an agricultural safety campaign. The mobile app was designed to enhance social interactions among campaign participants and the effectiveness of a combined approach of agricultural education and health communication to address significant public health issues in rural communities.

Curriculum Vitae

Graduate Advising Philosophy

Representative Publications:

Namkoong, K., Shah, D. V., McLaughlin, B., Chih, M. Y., Moon, T. J., Hull, S., & Gustafson, D. H. (2017). Expression and Reception: An Analytic Method for Assessing Message Production and Consumption in CMC. Communication Methods and Measures, 1-20.

Namkoong, K., Nah, S., Record, R., & Van Stee, S. K. (2017). Communication, reasoning, and planned behaviors: Unveiling the effect of interactive communication in an anti-smoking social media campaign. Health Communication, 32(1), 41-50.   

Namkoong, K., Shah, D. V., & Gustafson, D. H. (2016). Offline social relationships and online cancer communication: Effects of perceived social and family support on online social relationship building. Health Communication, 1-8.

Namkoong, K., McLaughlin, B., Yoo, W. H., Hull, S., Shah, D. V., Kim, S. C., Moon, T. J., Johnson, C., Hawkins, R. P., McTavish, F. M., & Gustafson, D. H. (2013). The effects of expression: How providing emotional support online improves cancer patients’ coping strategies. Journal of National Cancer Institute Monograph, 47, 169-174.  

Namkoong, K., Fung, T. K., & Scheufele, D. A. (2012). The politics of emotion: Voter emotions, news media use and participation during the 2004 U.S. presidential election. Mass Communication and Society, 15(1), 25-45.

Namkoong, K., DuBenske, L. L., Shaw, B. R., Gustafson, D. H., Hawkins, R. P., Shah, D. V., McTavish, F. M., & Cleary, J. F. (2012). Creating a bond between caregivers online: Impact on caregivers' coping strategies. Journal of Health Communication, 17(2), 125-140.

Namkoong, K., Shah, D. V., Han, J. Y., Kim, S. C., Yoo, W., Fan, D., McTavish, F. M., & Gustafson, D. H. (2010). Expression and reception of treatment information in breast cancer support groups: How health self-efficacy moderates effects on emotional well-being. Patient Education and Counseling, 81S, S41-S47.