Linda Aldoory


Ph.D., Syracuse University

ARHU Associate Dean for Research & Programming

Professional Interests: 

Dr. Linda Aldoory was Endowed Chair and Director of the Herschel S. Horowitz Center for Health Literacy and Associate Professor in Behavioral & Community Health at the School of Public Health from 2011 to 2015. Her research focuses on health communication, specifically, public health campaigns and message design and their effects on underserved health populations.

Aldoory is currently part of a funded research project supported through the Health Enterprise Zone grant awarded Prince George’s County Health Department by the State of Maryland. Her role is to conduct community-based participatory research and develop a health literacy campaign for Capitol Heights, MD. Another sponsored research initiative is funded by Atlantic General Hospital and Health System to integrate health communication concepts into common core curriculum in Worcester County Public Schools. Her research is published in top journals, such as Journal of Communication, Journal of Health Communication, Health Communication, Journal of Public Relations Research, and Women & Health

Aldoory serves as member of the Maryland State Health Care Commission's Health Information Exchange Policy Board and the Consumer Engagement Taskforce for the Maryland State Health Services and Cost Review Commission. She is Board Member of Healthcare Access Maryland. She also is member of the Behavioral Health Workgroup of Prince George's County Health and Human Services and the Maryland Women's Coalition for Health Care Reform Advisory Committee.

Aldoory formerly worked in health communication and public relations for The Bronx Perinatal Consortium, a maternal child health organization in The Bronx, NY; Hill & Knowlton Public Relations; the American Psychiatric Association; and the National Alliance for Mental Illness. She continues to consult for such organizations as the U.S. Centers for Disease Prevention and Control, American Health Insurance Plans, and the U.S. Drug Administration.

Curriculum Vitae

Graduate Advising Philosophy

Representative Publications:

Aldoory, L., Roberts, E., Bushar, J., Assini, L. (forthcoming). Exploring the use of theory in a national txt message campaign: Addressing problem recognition and constraint recognition for publics of pregnant women. Health Communication, special issue on Situational Theory of Publics.

Aldoory, L., Bellows, D., Boekeloo, B. O., Randolph, S. M. (2015). Exploring use of relationship management theory for cross-border relationships to build capacity in HIV prevention. Journal of Community Psychology, 43(6), 687-700.

Aldoory, L., Braun, B., Maring, E. F., Duggal, E., & Briones, R. (2015). Empowerment in the process of health messaging for rural, low-income mothers: An exploratory message design project. Women & Health, 55(3), 297-313.

Adeleye, O. A., Aldoory, L., & Parakoyi, D. B. (2011). Using local culture and gender norms to improve male involvement in maternal health in Southern Nigeria. Journal of Health Communication, 16(4), 1122-1135.

Vardeman, J. E., & Aldoory, L. (2008). A qualitative study of how women make meaning of contradictory media messages about the risks of eating fish. Health Communication, 23(3), 282-291.